Posted by Allan Vargas
I like BEACONS as a way to stimulate sales. Beacons are your silent salesman just as good space management is. Beacons are similar to a lighthouse: it repeatedly transmits a signal that other devices can see. Instead of emitting visible light, though, it broadcasts a radio signal that is made up of a combination of letters and numbers transmitted on a regular interval. A Bluetooth-equipped device like a smartphone can “see” a beacon once it’s in range, much like sailors looking for a lighthouse to know where they are.
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