Friday, 09 March 2018 06:07

Experiential Events: GeoFence – Beacons

Written by Allan Vargas
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Experiential Events: GeoFence – Beacons

Posted by Allan Vargas

web team Allan
4DV Marketing

I like BEACONS as a way to stimulate sales. Beacons are your silent salesman just as good space management is. Beacons are similar to a lighthouse: it repeatedly transmits a signal that other devices can see. Instead of emitting visible light, though, it broadcasts a radio signal that is made up of a combination of letters and numbers transmitted on a regular interval. A Bluetooth-equipped device like a smartphone can “see” a beacon once it’s in range, much like sailors looking for a lighthouse to know where they are.

728b60e8 623e 47e0 92ce cb40870b8558BEACONS in my opinion work best with APS. If your company AP is already available, then it is easy to just add the BEACON technology. The positive part is that if you have a controlled brand (tobacco or liquor and if your consumer has the AP they are already qualified to receive the message)
Beacons can send location-based messages and drive engagement with your consumers. They can connect the physical with the digital at events, bar crawls, Retail Stores, C-Stores, liquor stores or Kash & Karry’s.

497c8160 49c5 4f47 adad 910deb49cf2fUse of beacons of beacons are relatively inexpensive. The main expense will be development of an APP and the communications plan. Want to know more contact me at This email address is being protected from spambots. You need JavaScript enabled to view it.


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